Beyond the interior, exterior, and visual identity, the concept of Savoury was also completely reimagined. Lunch and dinner made way for a focus on delicatessen, boulangerie, and lunch offerings. A great challenge for us, to translate this into a fresh visual language.
Fresh, seasonal products define Savoury’s assortment. Kris and Lieve embrace variety, setting out each season to discover and awaken new senses. These seasonal influences are subtly woven into the design, reflected in the color palette, photography, textures, and overall brand promise.